Alannah Hill

Weekly article from: “More From Alannah Hill”. Vogue.com.au. http://www.vogue.com.au/fashion/news/more+from+alannah+hill+,3449

Alannah Hill has been described as the queen of Australia’s girly fashion. For more than a decade, Hill’s design have been noted for its feminine appeal featuring fabrics enshrined in floral arrays and satin finishes. These designs have not only caught on with alarming speed in Australia, but also globally. Competition from like designers in recent years, such as Arabella Ramsay, Alice McCall, Kate Sylvester and Caravana motivated Hill to branch out (Wells 2006).


In response to the growing competition, Hill introduced a corporate clothing line as well as couture formal wear. In Hill’s own words, the corporate line is described as “workwear for the sexy and wayward secretary” (Wells 2006). This new approach distinguishes it from Hill’s girly fashions which are decidedly feminine and were very much the brand that identified Hill’s style. According to Hill, the corporate line displays a “naughty secretary look” although a bit conservative with a small split or a “peek-a-boo bit of lace or a special twist like a bow at the back” and offset by “little puffed sleeves” (Wells 2006).


The Hill couture line are likewise intriguing. These gowns are designed using French fabric and decorated by buttons that are handmade and Swarovski crystals. These add-ons are demonstrative of the fact that Hill intends that her couture line are reserved for special occasions only. In fact, the couture line are known to have been purchased to serve as wedding gowns and/or bridesmaid gowns (Wells 2006).


Hill’s spring/summer 2010/2011 collection are an amalgamation of her girly, couture and corporate lines. The gowns appear to be light summer wear, with an intellectual, naughty and glamorous touch. The gowns for the most part are leggy and sequenced in floral arrays or hearts or some other feminine shape and are at once colorful and subtle (see Woolnough 2010).


 
 
 
sources:
Wells, R. (December 28, 2006) “Running Up That Hill”. The Age, http://www.theage.com.au/news/fashion/running-up-that-hill/2006/12/21/1166290681822.html
Woolnough, D. (August 5, 2010) “More From Alannah Hill”. Vogue.com.au. http://www.vogue.com.au/fashion/news/more+from+alannah+hill+,3449


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