Vivienne Westwood

Weekly article from: Vivienne Westwood (2010) “Vivienne Westwood.” Vogue.com.au. http://www.vogue.com.au/fashion/designers/vivienne+westwood,219?display=bio

Vivienne Westwood began her designing career in 1970 when she partnered with Malcolm McLaren, the manger of the Sex Pistols. From here, Westwood introduced into the world of fashion, London’s seminal style underpinning the city’s punk fixation in a number of the partnership’s King’s Road shop and its various spin-offs (Vivienne Westwood 2010). Chief among the labels were items of sex in 1974 and Seditionaries the following year. Items such as bondage pants, excessively large platform shoes and T-shirts depicting slogans continued to be designed after the partnership was terminated in 1983 (Vivienne Westwood 2010).

In the years that followed, Westwood added safety pins, the Union Jack, tartan kilts, pinstripes, corsets and Watteau dresses to her collection. Westwood’s popularity as a fashion icon was exemplified by a reflective display of her designs at the Victoria and Albert Museum. Westwood’s brand is not only popular in London. It has received validity and recognition worldwide with her accessories and fragrances available at increasing popularity in Japan, and boutiques positioned in Paris, Hong Kong, Moscow, Seoul and major British cities (Vivienne Westwood 2010).


Westwood continues to market goods at the King’s Road store which is now known as World’s End. Joe Corre, the son of McLaren and Westwood carries on his parent’s initial vision by establishing Agent Provocateur which is characterized by its lingerie brand (Vivienne Westwood 2010). In this regard, Westwood has influenced fashion in a diverse way. She not only introduced and successfully marketed her own brand, her own son is doing the same.

 
Sources:
Vivienne Westwood (2010) “Vivienne Westwood.” Vogue.com.au. http://www.vogue.com.au/fashion/designers/vivienne+westwood,219?display=bio
Picture:
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